Keyword Research Services that Bring You Quality Leads

With our keyword research services, you will discover words your audience is searching for. We help you target them in your content and get high-quality leads and more sales.
Keyword Research Services Toronto
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Why Keyword Research for SEO Matters?

With Keyword research, you can understand what your audience is searching for. When you create content that answers their questions or solves their problems, you’re more likely to show up in search results. This way, you attract the right kind of visitors to your website.
Using the right keywords on your page also increases your chances of ranking higher on Google. And since Google cares a lot about relevant content, this makes a big difference.
Not all traffic is good traffic. But when your content speaks directly to your audience's wants, they’re more likely to stay around. And even take action. With a strong call-to-action, you can guide them from just browsing to actually buying.

What’s Included in Our SEO Keyword Research Services

Audience and competitor-analysis

We start with you. Before we start the research, our SEO keyword research agency takes the time to understand your business, goals, and audience. We create buyer personas so your content speaks directly to your desired audience. This will result in more engagement and conversions. 
You don’t need to start from scratch when you can learn from your competitors. It's a great way to start your keyword research process. At Codebrew, we perform a detailed Competitor Analysis. This helps us find keywords that drive high traffic to your competitor's websites. Then we use that data to identify your top competitors in search rankings. Then, we analyze their keyword strategy to find gaps and opportunities for you.
Keyword Research Services with Audience and competitor-analysis

Search intent categorization

Search intent is basically the why behind someone’s search. What they’re really hoping to find. To figure out if a keyword is right for your business. And how to actually rank for it, you need to understand what the person searching for it wants. There are four main types of search intent:
  • Navigational – they’re looking for a specific website
  • Informational – they want to learn something.
  • Commercial – they’re comparing options.
  • Transactional – they’re ready to buy

When you know this it helps you create content that matches what people are after.

Keyword Research Services with Search intent categorization
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Keyword difficulty & Opportunity analysis

Not all keywords are created equal. Some are way harder to rank for than others. Keyword Difficulty means how tough it is to rank in Google’s top 10 results for a specific search term. Personal Keyword Difficulty is even more specific. It tells you how hard it would be for your website to rank for that keyword.
It’s usually smart to go after keywords with lower difficulty. Why? Because you’ll have a better chance of ranking higher. This way, you can actually see results from your SEO efforts. By analyzing both keyword difficulty and potential opportunity, you can focus on the terms that give you the best shot at ranking. And actually getting clicks.
Search intent categorization with Keyword difficulty & Opportunity analysis

Keyword Mapping

Keyword mapping means making sure the right keywords go on the right pages of your website. Every page on your website should have a purpose. And a keyword (or set of keywords) that matches what people are searching for. When you match a keyword to the page that best answers the searcher’s intent, you're more likely to rank well on Google. It also helps you stay organized. Instead of using the same keyword all over your website, which can confuse search engines, keyword mapping lets you plan which keyword belongs where. This way, you can create or optimize super-relevant content.
Keyword Research Services with Keyword Mapping

Long-tail Keyword Targeting

Want to attract the right audience? And not just more traffic, right? Then you should add long-tail keywords to your SEO strategy. These are longer, more specific phrases people search for when they’re closer to taking action. For example, like “best budget laptop for students under $500” instead of just “laptop.” They may get fewer searches, but they often get you visitors who are more likely to convert. It’s a more innovative, more focused SEO strategy that brings in high-quality traffic. People who are more likely to click, sign up, or buy.
Keyword Research Services with Long-tail Keyword Targeting

Why Long-Tail Keywords Matter?

Long-tail keywords are longer, more specific phrases people type into Google. Like “best shoes to play football” instead of just “shoes.”
Each of these keywords doesn’t get a vast number of searches on its own, but together, they make up most of what people search on Google. The best part? These keywords are usually easier to rank for because there’s less competition. And since they’re so specific, the people searching them are often closer to taking action/ Basically, long-tail keywords bring you visitors who actually want what you’re offering.
There are also way more long-tail keywords out there compared to short, general ones. That means you have more chances to find the right audience and get in front of them.

Why Choose Us as Your Keyword Research Agency

Focus on the search intent.

At Codebrew, our keyword research experts focus on the search content before finalizing keywords for your content because ranking for a keyword is of no use if it’s not being converted. 

Up-to-Date Strategies

We create and implement strategies that evolve with your business. As search trends keep on changing with the passage of time, your keyword research strategy should too. Our SEO experts constantly analyze and refine the keyword research process so that you stay ahead of the competition.

We bring qualified leads.

It’s not very difficult to find high-traffic keywords. But at Codebrew, we do detailed research. We see the hidden opportunities your competitors are missing. With our thorough research, we find Keywords that bring in qualified leads and not just clicks.

Experienced Team

Our experts have experience of 7+ years. We make decisions that are based on real data. We use popular SEO tools like SEMrush and UberSuggest. We learn from competitor insights and find high-value, low-competition keywords that give you the best results for your SEO efforts.

At Codebrew, our keyword research experts focus on the search content before finalizing keywords for your content because ranking for a keyword is of no use if it’s not being converted. 

Focus on the search intent.

Up-to-Date Strategies

We create and implement strategies that evolve with your business. As search trends keep on changing with the passage of time, your keyword research strategy should too. Our SEO experts constantly analyze and refine the keyword research process so that you stay ahead of the competition.

We bring qualified leads.

It’s not very difficult to find high-traffic keywords. But at Codebrew, we do detailed research. We see the hidden opportunities your competitors are missing. With our thorough research, we find Keywords that bring in qualified leads and not just clicks.

Experienced Team

Our experts have experience of 7+ years. We make decisions that are based on real data. We use popular SEO tools like SEMrush and UberSuggest. We learn from competitor insights and find high-value, low-competition keywords that give you the best results for your SEO efforts.

Keyword Mapping for Smarter SEO Execution

Keyword mapping is an innovative SEO technique. It’s where we assign specific keywords to specific pages on your website. We also keep track of everything in a document (called a keyword map) so nothing gets missed.
The main goal? Make sure each keyword matches the page that best answers what someone is looking for when they search that term. Why does this matter? Because when a page is focused on one keyword and clearly answers what the user wants. It has a much better chance of ranking high on Google.
It also helps your overall site. Here’s how:

  • It keeps your website well-organized and easy for search engines to understand.
  • It helps you rank for more keywords by avoiding overlap between pages.
  • It makes sure Google knows exactly which page to show in search results.

If multiple pages on your website target the same keyword, Google can get confused. This can hurt your chances of ranking. Keyword mapping prevents that.
By mapping each keyword to its most relevant page (or creating a new one when needed), you can better match what your audience is searching for. You can avoid competing with your own content. You can also spot missing content and new opportunities. Yes , it takes a bit of effort. But it saves much time later and keeps your SEO strategy strong in the long run.

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Win More Qualified Leads with Reliable Keyword Research Services

Keyword research for SEO is about finding the words and phrases your target audience is typing into search engines. It helps us understand what they’re looking for. So we can create content that shows up in those search results. In short, keyword research is the first step to making your site more visible on Google and bringing in traffic that actually cares about what you offer.
Long-tail keywords are important because they’re more specific. That means they attract people who are further along in their buying journey. Someone searching “affordable vegan skincare for dry skin” probably knows exactly what they want, and they’re more likely to take action. Long-tail keywords are also easier to rank for. They give you a better shot at showing up in search results without competing with the big players.
For our keyword research services, we use some of the best tools out there, like Semrush, Google Keyword Planner, and Ubersuggest. These tools help us find high-value keywords and check search volume. We then analyze competition and understand search intent. We use all this data to build a strategy that actually gets results for your business.